However, as people evolve and change, many data management strategies fall behind. 43% of people's titles and/or job function change.You'd be hard-pressed to find someone in your database who has the exact same job title, phone number, and email address as five years ago. Contact data is always changing - and that's because people are always changing. It helps you develop a more accurate view of your contacts.ĭata purging is essential for B2B organizations that store data about their customers and contacts. With all of these requirements in place, it’s essential to purge data completely, or you risk creating a security risk for your users and violating security laws. Purpose limitation: You are clear about what your purposes for processing data are and remove data.Storage limitation: You have a policy that includes your organization's standard retention periods, and purge or anonymize data after this time has passed.Data minimization: You ensure that the personal data you process is relevant and limited to what is necessary.Lawful basis for processing: You only process data that is necessary for a specific purpose.Right to erasure: Also known as 'the right to be forgotten', you erase personal data when requested.Below are just a few of the key data protection terms for your organization to keep in mind when deciding which data to delete, which you can explore in more detail on the ICO website. Keeping a clean database is a key part of adhering to data protection regulations. It helps you effectively protect sensitive data. That said, what are the benefits of purging data? Let’s break it down. Purging data is a key part of adhering to data protection regulations, but it's also vital for maintaining a healthy and accurate database.Ĭonsidering that 95% of organizations notice the impact of poor quality data in their work, data purging is a much-needed antidote to outdated and unruly databases. This is a good solution for data that is no longer actively needed and can be moved to a separate storage device for long-term retention, such as for future reference or regulatory compliance reasons. Data Deletion vs Data Archivingĭata deletion is the process of completely removing a copy of the data from one device or server, while data archiving means moving data instead of deleting it. That means that you can retrieve deleted data after you’ve deleted it from one device or server.Īnother common point of confusion is data deletion versus data archiving. This depends on the method of deletion, such as deleting data from one app but leaving a backup elsewhere. While data purging is permanent and irreversible, data deletion can be a temporary measure. It's also important for data protection regulations such as GDPR, which includes rights for data subjects to request that you delete their personal data.ĭata purging can often be confused with data deletion - let’s read about the differences now. This is a key practice for good data maintenance, as part of Data Lifecycle Management (DLM). When you purge data, it is permanently erased and cannot be restored. Let's explore what data purging can look like for your organization.ĭata purging is the process of deleting data from a database. We’re here to break down the concept and provide actionable ways for you to start purging data right now. If you’re intimidated by the term “data purging,” don’t fear. The best part? It can be done by businesses small and large. It’s an essential part of a data protection strategy. Data purging can put your organization in the best position to meet security regulations and help you keep your data clean and manageable.
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